Vuarnet is proud to unveil the new “IT’S A VUARNET DAY” brand relaunch campaign for Fall Winter 2024 - 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics.
“IT’S A VUARNET DAY” is an invitation to fully live each moment and embrace the spirit of adventure at the heart of nature, and features the extraordinary endeavors of four Vuarnet Fellows.
#1 CHARLES DUBOULOZ
It’s a Vuarnet Day for Vuarnet Fellow professional alpinist Charles Dubouloz climbing the Goulotte M6 Solar on the Mont Blanc massif.
« We were chasing the sun, we don't have much time, so I immediately thought about this chute, and this is simply why I went there. »
Charles wears Altitude 03
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#2 FORREST SHEARRER
Happiness is found where adventure begins – It’s a Vuarnet Day! Vuarnet Fellow snowboarder and activist Forrest Shearer rides Oregon’s backcountry fueled by perseverance and clear vision. The mountain tests his limits, but it also reveals his strength.
« Every line is earned, every descent a triumph. »
Forrest wears Altitude 01
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#3 LIV SANSOZ
Adventure is calling – IT'S A VUARNET DAY! With Vuarnet, every adventure is an invitation to explore the extraordinary.
« Soaring above the Aiguille du Midi means savoring every moment, suspended between sky and earth. »
Liv wears Altitude 02
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#4 ADRIAN BALLINGER & EMILY HARRINGTON
The journey is as beautiful as the view – It’s a Vuarnet Day! Vuarnet Fellows Adrian Ballinger and Emily Harrington embrace the freedom of the ascent climbing Space Walk in Eagle Creek Canyon, California.
« The journey is as magnificent as the view here, especially with our Vuarnets! »
