Since 1957
Mineral lenses made in France
Alpine Sunglasses and Apparel

Jon Glassberg

A professional climber for 20 years, Jon has traveled the world climbing rocks up to 5.14 and V15. He has grown his company, Louder Than Eleven, into one of the outdoor industry’s most trusted production houses, working with a diverse group of pro athletes and directing a variety of award-winning features and international campaigns for The North Face, Mountain Hardwear, Marmot, Black Diamond, and Buff. Jon captures imagery from precarious and dangerous places where most filmmakers don’t have the skills to go while blurring the line between commercial and documentary film in both the vertical and horizontal worlds.

Jon enjoys hanging from the side of El Capitan capturing free ascents 3000 ft off the valley floor, climbing in the Rocky Mountains, and traveling to the farthest corners of the earth to capture rare moments in outdoor sport. He likes to follow personalities and develop emotional, authentic stories about talented people doing the coolest stuff out there.

Favorite products

Amber - Blue Polarlynx

What accomplishment are you most proud of?

Climbing V15 in 2021 - a climbing grade I never imagined I would be able to achieve. 

What does Vuarnet represent to you?

A blend of high fashion and ultra functional eyewear made for professionals in the mountain environment. Vuarnet is just as appropriate in the streets of Paris or on the side of a big wall like El Capitan in Yosemite National Park.  Function meets fashion.

What is your motto?

Pay your dues.

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